What is Lavenderie Photos?

January 1st of 2024 is when Lavenderie Photos came to life. Although that wasn't the start, it merely was a change into who and what we represent.

In 2016, McKenzie Giese started photography as a hobby, photographing her friends and family. Basically, anyone who was willing to step in front of her camera. She started off using a Canon Rebel T7 camera as well as her phone. Using the simplest way of editing by using the photo app that comes with the apple products and delivering photos via Facebook album galleries made private just for her and the client. This was McKenzie's senior year of high school and was her way of finding something she loved, and it stuck with her ever since. Madison Matlock was in need of some senior photos herself as she was also graduating that year with McKenzie. McKenzie offered to take her photos one day while they were in St. Cloud. This struck a lightning bulb in McKenzie and Madison's brains. We thought, what magic could we make with photos? Madison shortly bought a camera after this self-discovery.

After a short amount of time, we thought we needed a name. Unsure of what we should be called and who we wanted to become, we chose something unique and personal to us. M.M. Photography, that had a good ring to it. Both M's stood for each of our names, McKenzie and Madison. It was perfect for the time being, was easy to remember and was unique to us. This fitted us for about seven years until we outgrew the name. We used a simple font and a white wood panel as our logo, simple but yet stunning.

While under the name of M.M. Photography we had numerous clients, we were still using Facebook as a way to create albums for our clients. We also would deliver the SD card directly to our clients as a gift. In 2022 we wanted to create a website for future and past clients to visit. After doing some research on sites that we could rent a website through we found pixieset. This site allowed us to deliver our photos to our clients electronically as well as create a space for our portfolio for viewing. This allowed us to expand our business and be more creative in our brand.

About a year later after joining pixieset, we felt as if we outgrew the name of M.M. Photography. We wanted our brand to represent who we are as individuals and our style. We wanted something with nature as well as bohemian styled. After weeks of trialing names, we stumbled onto Lavenderie Photos. It felt like we found "the one." We wanted to have fun with this rebrand. We really dug deep in finding a new logo that we would love. Trialing and creating many different logos with different flowers, crystals or even simply just fonts. We also wanted to create a custom color panel for our website and social medias. Shortly thereafter, we found a color panel and a logo that perfectly fit us. We used this on our new website with the new layout customized just for Lavenderie Photos and our social profiles. We had a really fun time hinting at what was coming in the future to our brand, without spoiling the news. We wanted to start 2024 with a bang, and we sure did! January 1st of 2024 was not just the celebration of the new year, but also a celebration of a new brand. This is not the end of our journey or creation of Lavenderie Photos.

Lavenderie Photos, just like life, will always be evolving.